We may have had a whole box of cheeses waiting when Jill arrived for her visit last month, but that didn’t stop us from venturing to a cheese shop.  After all, Jill hadn’t been to La Fromagerie yet and we’re certainly not ones to miss out on visiting a new cheese shop! And of course we managed to come across something new, Bloomin’ Idiot from Hook’s Cheese Co. of Wisconsin. Yes, the same Hook’s whose 15-year cheddar has become something of an obsession around the cheese world. But that’s no reason to overlook their other fine cheeses, particularly the clever double-creme-slash-blue specimen here. In fact, prior to the cheddar craze Hook’s was known for their variety of blues. And since it’s Valentine’s week, it’s worth pointing out that Tony and Julie Hook were college sweethearts who’ve been making cheese together for over 30 years. Now that’s romance.

Bloomin’ Idiot is a cows-milk, semi-soft and creamy cheese that at first glance resembles a brie-style cheese. In fact, if you scoop out a bite from the middle and exclude the rind, it has that same mild, creamy, slightly sour milky taste you would expect. Take a bite with the bloomy, mottled rind, however, and you’ll get the tangy astringent flavor of a blue. Huh?

is it just me or is that cheese smirking?

In traditional blues, the milk is inoculated with mold and mold spores are injected into the cheese to encourage its development. By skipping the injections, this cheese develops blue only in the rind, creating a cheese with almost a split personality. We give this experiment two thumbs up, with bonus points for the amusing name.

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